Introducing Reapita: subscriptions that don't take a cut

For most of the last decade, Shopify subscriptions has been a two-horse race. Then in late 2025 the market consolidated — Recharge absorbed Skio, and the per-revenue pricing model became the only game in town. Merchants we talked to felt cornered: pay a percentage of every subscription dollar in perpetuity, or roll your own billing engine. Neither is a real option for a brand that wants to grow.

Today we’re launching Reapita: the transparent, 0%-transaction-fee Shopify subscriptions app, with best-in-class retention and AI built in.

What “0% transaction fees” actually means

Most subscriptions apps in this category charge a monthly platform fee plus a percentage of your subscription revenue. The percentage is small — usually around 1% — but it stacks forever. A store doing $100k of subscription MRR is paying that vendor roughly $1,100 a month on top of the platform fee. A store doing $1m of MRR is paying $10,000 a month.

We don’t do that. Reapita charges a flat monthly fee — $0, $29, or $99, depending on which tier you need — and that’s the whole bill. 0% of your subscription revenue. Forever. On every plan. Including the free one.

The economics work because subscription brands compound. A subscriber retained for 18 months pays a lot more than the cost of running infrastructure for them. We’d rather charge a flat fee that’s fair to both sides than tax your growth.

Retention is the product

The hard part of subscriptions isn’t the billing engine — anyone can build one of those in a weekend. The hard part, the thing that actually compounds, is keeping subscribers paying. So we made the cancel flow, the dunning engine, the AI churn signal, and the customer portal first-class. Not paid add-ons.

The cancel flow is a no-code flow builder. You design the playbook: ask one reason question, branch on the answer, offer the right save at the right moment. A subscriber leaving because shipments are arriving too fast doesn’t want a discount; they want a longer cadence. We capture the right offer for the right reason.

The dunning engine is decline-aware. It reads the card-issuer reason code on every failed charge and chooses the right retry cadence. Soft declines retry in 48 hours; hard declines route to a card-update email immediately. No wasted retries that age into a chargeback.

The customer portal is the best one we’ve seen in the category. Single card. Five actions: skip, change frequency, swap product, pause, cancel. All one tap. No multi-page flows. Written like a person wrote it — because a person did.

AI that earns its keep

We apply ML in exactly three places: churn prediction (a daily-updated risk score per subscriber), save-offer drafting (per-customer cancel-flow copy generated from history and reason), and dunning copy optimization (subject lines and body copy A/B tested for recovery rate). That’s it. No chatbots. No copilots. No autopilot wizards. The merchant approves the playbook; the AI executes inside it.

Migration in a day

The trick to fast migration is that Shopify owns the payment vault, not your subscriptions app. So switching apps means switching which app references the same vault entry. The card stays on file. The subscriber doesn’t get prompted. Billing continues uninterrupted.

Our importer reads Recharge, Loop, Appstle, Skio, and Seal subscription CSVs. Drop the file into Settings → Migration, verify on a test product, cut over. Most stores migrate in 2-4 hours including verification.

What’s next

Today we’re in public beta. The full subscription billing engine, customer portal, retention flows, dunning engine, AI churn prediction, bundles, build-a-box, analytics, and migration importer are all live. Over the next quarter we’ll add: native loyalty integration, a referral engine, and a deeper Snowflake / BigQuery sync.

If you run a subscription brand on Shopify and the math has stopped making sense, install Reapita free and run our importer against your Recharge export. If you don’t see the math working in 30 days, we’ll help you migrate back.

The next generation of subscription brands will demand flat pricing, real retention tooling, and AI that actually does work. Reapita is that bet.

— Eytan