Why Reapita
We started Reapita because subscriptions stopped feeling fair.
The short version
For most of the last decade, Shopify subscriptions has been a two-horse race. Then in late 2025 the market consolidated — Recharge absorbed Skio and the per-revenue pricing model became the only game in town. The merchants we talked to felt cornered: pay a percentage of every subscription dollar in perpetuity, or roll your own billing engine. Neither is a real option for a brand that actually wants to grow.
We didn't set out to build "a Recharge alternative." We set out to build the subscription stack we'd want to use if we ran a subscription DTC brand: flat-fee software, retention as the headline feature , and AI applied to the boring parts — churn prediction, dunning copy, save-offer drafting — instead of bolted onto the marketing.
Reapita is what came out of that. It's 0% transaction fee on every plan. It ships with a no-code cancellation flow, a decline-aware dunning engine, and an AI churn signal that's been training on subscription cohort data since the day we started. The customer portal is the best one we've seen in the category — single-card actions, no multi-page flows, written like a human wrote it. The migration importer reads Recharge, Loop, Appstle, Skio, and Seal CSVs and preserves payment tokens via the Shopify Vault, so subscribers don't notice the cutover.
What we believe
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Transparent pricing, forever
Charging a percentage of someone else's revenue is a tax on growth. We charge a flat fee for software. That's it. If you 10× your subscriber base, your Reapita bill doesn't 10× with it.
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Retention is the product
Anyone can build a recurring-billing engine in a weekend. The hard part — and the thing that actually compounds — is keeping subscribers paying. So the cancel flow, the dunning engine, the AI churn signal, and the customer portal are first-class. Not paid add-ons.
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Boring is a feature
Subscription billing is money infrastructure. You shouldn't be surprised by your app. You shouldn't have outages. You shouldn't have to think about it for weeks at a time. We optimize for the unsexy parts: reliability, observability, polite error messages.
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Plain English everywhere
No 'leverage best-in-class retention orchestration.' Just: 'We try the card again in 48 hours.' Both the merchant admin and the subscriber portal read like a person wrote them — because a person did.
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No lock-in
You can export every subscription contract, every billing schedule, every customer payment-method reference, in a CSV that the next app can import. The threat of leaving keeps us honest. Most stores don't leave because the math works — but the option always exists.
A note from the founder
“I've been building infrastructure for subscription businesses for ten years. The thing that never made sense to me is why a software vendor — which costs the same to run whether your store does $10k MRR or $10m — would take a percentage cut of your subscription revenue forever. We're betting that the next generation of subscription brands will demand flat pricing, real retention tooling, and AI that actually does work. Reapita is that bet.”
— Eytan Goldstein, founder & CEO, Reapita
See the alternative.
Install Reapita free. Run the importer against your Recharge export. If you don't see the math working in 30 days, we'll help you migrate back.