Cancel is not a button. It’s a flow.
When a subscriber taps cancel, they hit your retention playbook — a sequence you design in the no-code flow builder. Ask one reason question, branch on the answer, and offer the right save at the right moment. A subscriber leaving because shipments are arriving too fast doesn’t want a discount; they want a longer cadence. A subscriber leaving over price wants a discount, not a cadence change.
Built-in save patterns
- Cadence stretch. “Try every 6 weeks instead of every 4?”
- One-cycle discount. “20% off your next order if you stay.”
- Pause. Hold the subscription for 30 / 60 / 90 days without canceling.
- Swap product. Offer a lower-cost or different variant.
- Skip next. Push the next charge by one cycle.
Pick one per flow branch, or layer them. Reapita measures save rate per offer, per branch, per reason — so the playbook improves over time.
The gracious exit
If the subscriber really does want to leave, they leave. No five-step dark pattern. No “are you sure” modal stack. Reapita confirms the cancellation in one screen, sends a thoughtful sunset email, and offers a one-click reactivate link for 90 days.
Who this is for
Stores with churn above 5% per month, or any store about to push paid acquisition. Acquisition spend leaks straight out the bottom of a leaky bucket. Patch the bucket first.